Publicist in your Pocket
Every pitch reviewed. Every question answered. Every move validated by a publicist who's landed founders in your dream publications.
Get real-time feedback on your pitches, media kits, and strategy—plus learn from other founders in the program so you know exactly what's ahead and never waste time wondering "what do I do next?"
Navigate PR with Confidence
You've Got The System. Now Let's Make Sure It Actually Works.
The gap between having the 4-Email PR System and landing consistent coverage isn't knowledge—it's execution with expert guidance.
The templates are downloaded. The strategy makes perfect sense. But here's what's keeping founders awake:
What happens when I send those emails and get silence?
What if the first pitch falls flat?
What if there's a roadblock with no clear solution?
What if momentum dies after week three because something didn't go according to plan?
These aren't unfounded fears. If PR was just about having the right templates, everyone would be featured in Forbes by now.
Apply for PR Support without the Retainer
The Real Reason Most Founders Fail at PR (Even With Perfect Systems)
It's not the wrong journalists or weak stories or "difficult" industries.
It's the trial and error of what will bring you closer to your PR goals.
Will this interview be a waste of weeks of preparation?
Did I just waste a weekend on a photoshoot no one will ever publish?
If I follow this journalist's advice and put my news on a press release wire, will they or someone else write about it?
What if you knew exactly three steps to make it to your next interview instead?
What's Really Happening Right Now
"I know I should be more consistent with outreach..."
"I keep meaning to send those pitches, but other priorities take over..."
"What if I send the wrong thing and burn a bridge?"
"I sent three pitches last month and heard nothing. Did I mess up?"
This isn't lacking motivation. It's lacking confidence, accountability, strategy refinement, and real-time guidance when obstacles inevitably arise.
Even with perfect systems, PR requires adaptation, persistence, and someone who can course-correct when things don't go according to the textbook.
The Six-Month Reality Check
Without guided implementation, six months from now brings the same story: templates sitting unused, maybe a handful of sent pitches, perhaps one small trade publication mention.
But missing will be:
- Confidence from landing major features
- Journalist relationships that see the founder as a trusted source (aka repeat coverage)
- Compound effects of consistent coverage building authority
- Smooth-running systems with worked-through kinks
- Transformation from invisible expert to industry thought leader
Instead: still knowing PR could transform your brand, having tools to do it, but not seeing deserved results.
Stop Trial and Error, Start Strategic PR
The Founder Support Lab: Where Systems Meet Success
This isn't another course.
This is guided implementation with a publicist who's navigated this exact journey—and helped hundreds of founders transform from invisible to unmissable.
Weekly publicist support to review your pitches, direct your strategy and guide your responses. Email support between coaching calls.
Week-by-Week Accountability That Moves the Needle
Real accountability where pitches get reviewed before sending, journalist research gets refined, and course-corrections happen in real-time. The difference between success and failure in PR often comes down to tiny tweaks—subject line adjustments, timing shifts, angle refinements—invisible when working alone.
Live Strategy Sessions Solving Real Problems
Weekly group meetings tackle current, specific challenges. Not theoretical problems—actual "I'm stuck right now" situations.
Pitch ignored? We'll dissect why and fix it.
Journalist responded with questions? We'll craft the perfect follow-up.
Story angle not landing? We'll find the hook that will.
Direct Access to a Publicist's Brain
Those moments of staring at the computer, wondering whether to send that pitch or wait another week? Unsure if a journalist's response signals interest or polite decline? Hit a roadblock with no clear path forward?
Direct access to someone who's navigated these situations hundreds of times eliminates second-guessing, paralysis by analysis, and wondering about doing it right.
What If I Don't Follow Through?
So many founders make the media kit, write the pitch, draft the press release, and never hit send. Because they need accountability:
When another founder in the program lands a New York Times interview, you're going to feel it. You'll see it happen in real-time. You'll ask them "how did you do that?"—and they'll tell you.
That's accountability you can't get from a course you do alone. When you see someone three weeks ahead of you crushing it, you know it's possible. And you know exactly what's coming next so you're not fumbling in the dark wondering "what do I do after this?"
If you need someone to tell you what to do:
Imagine having every pitch you write reviewed—and potentially rewritten—by a publicist before you send it.
Should you write a press release for this? Let me tell you.
Should you update your media kit? Here's exactly how.
Which journalist should you pitch next? I'll tell you their name and the exact angle to use.
You don't have to figure it out. You just have to do it.
If you know what to do but struggle to execute:
Listen. I'm a New Jersey hothead, and I have absolutely no problem asking you: Do you want to waste the thousands of dollars you just spent?
My contracts are ironclad. Good luck getting a refund or even a chargeback. So if you're not going to execute, maybe don't buy the program.
But here's the thing: most people DO execute when they have someone in their corner telling them "this is going to work—and if it doesn't, here's exactly what we'll do."
You wouldn't get on a plane if the flight attendants didn't know how to handle an emergency, right? You feel safer knowing there's a plan.
That's what having a publicist in your pocket does. You get the reward. You take the risk. But you have a way to mitigate that risk every step of the way.
If you lack confidence:
You'll do everything except hit send on that pitch, won't you?
You'll rewrite it seventeen times. You'll research the journalist for three hours. You'll convince yourself it's not ready yet.
Here's what changes that: having someone tell you "this is good, send it."
When I review your pitch and say "yes, this works—send it now," that's it. No more second-guessing. No more perfectionism paralysis. You send it and move on.
And when you see other founders in the program—people just like you—getting responses, landing features, and building momentum? That confidence builds fast.
You're not doing this alone. You have me. You have the group. You have a plan.
And that makes all the difference.
The Psychology of Consistent Execution
PR success requires more than right strategy—it demands psychological frameworks for consistent execution, even without immediate results.
Most founders quit after two weeks of silence. Journalists often take 3-4 weeks to respond. The difference between invisible and featured is pushing through uncomfortable periods where nothing seems to be happening.
Expert guidance keeps momentum moving through doubt, silence, and inevitable moments of wanting to give up.
You don't even have to do this yourself.
You can pass this off to someone on your team. You can have an assistant handle the execution. You can let AI do the heavy lifting.
But here's what you need to know: You're going to want to be involved—at least for the first 8 weeks.
Look, if you don't have the budget for a top-tier publicist, the best way to get real results is to DIY your PR. But you don't have to do it all alone.
Here's the reality though: Founders get the best PR results themselves. Period.
But if you try to completely outsource this without any skill, strategy, or involvement? You can actually hurt your campaign more than help it.
Journalists at the Wall Street Journal don't want to hear from your $4-an-hour virtual assistant. They want to talk to the founder. They want the person who lived the story, built the company, and can speak authentically about the vision.
I've watched founders completely hand over control—even to expensive PR firms—only to wake up to angry customer emails asking why they're aligned with weight loss culture, or problematic messaging, or values that don't represent their brand at all. Sure, they got big-name publications. But the traffic? Nothing. Some even lost retail accounts because the messaging was so misaligned.
This is why the first 8 weeks matter.
Those first 8 weeks are when your entire PR foundation gets built. Your story gets uncovered. Your messaging gets locked in. Your positioning gets established.
During this time, I ask my $15,500 agency clients for 2-8 hours in the first month—plus email responsiveness. That's it. Answering kickoff interviews (the same ones inside this program), reviewing messaging, approving story angles.
After those first 8 weeks? Your involvement drops to almost nothing. You'll mainly just show up for interviews.
So yes—delegate the execution. Have your assistant or marketing manager handle the admin work. Use ChatGPT or Claude to cut hours off your workload. Let your team be your hands.
But you need to be the brain. You need to answer those kickoff interviews. You need to approve the messaging. You need to be the public-facing voice.
Protect your messaging in those first 8 weeks, or risk spending months cleaning up a mess that costs you customers, credibility, and cash.
Ready to build a PR foundation that actually represents your brand—with expert guidance protecting every step?
Commit to Strategic PR
"I've Had Press Before and It Didn't Do Anything for My Brand"
Let me guess: You got featured. Maybe multiple times. Maybe you even went viral.
And then... nothing. No sales spike. No investor emails. No meaningful growth.
Here's why that happened: Not all press is created equal.
As a founder going it alone, it's easy to chase the low-hanging fruit. You get picked up by Starter Story, New York Post's trending section, or Bustle. You answer HARO queries and get quoted in roundups. Maybe you even land a podcast interview.
And while those look good on a media page, they're serving the journalist's audience—not introducing you to your ideal audience.
Here's the uncomfortable truth about podcasts:
They're fantastic for brand awareness, thought leadership, and customer loyalty. But sales? Hit or miss. People listening to podcasts are usually driving, working out, or multitasking. Even if they think "oh that's cool," only the most engaged percentage will actually look you up.
I've had clients featured on dozens of podcasts. Every single one was a miss in terms of driving sales and traffic. Great for other reasons? Absolutely. But if you're hoping for ROI? Don't count on it.
This is exactly why having a publicist in your pocket is so valuable.
You're not wasting time on articles that won't convert. You're not guessing which outlets will actually move the needle.
Here's what I tell my agency clients when they bring me into their marketing brainstorming calls: "If you want product sales, skip these five outlets. They look impressive and they're great for investors, but if you're trying to drive inbound traffic? Target these instead."
Years of media coverage has ingrained in the fibre of my being:
- Which outlet to pitch if you want a $3,000 sales day
- Which story angle to use if you're aiming for a $100,000 sales day
- Which journalists write for readers who actually buy based on their recommendations
- How to get sales from service-based businesses (yes, even without a physical product to review)
Because here's the thing: most publicists are worried about getting you headlines, not sales.
They want to prove their worth with big names and viral moments. And sure, that feels good. But I've had founders tell me, "I went viral multiple times. I had hundreds of placements. I didn't see a single sale from any of it."
That's because their publicist wasn't thinking about conversion. They were thinking about clout.
I think about sales. Because if you run out of money chasing "brand awareness," you won't have a business left to publicize.
You probably only have a handful of hours each week to dedicate to PR—maybe 4 hours to write and send pitches and even less as PR catapults growth. You could spend those 4 hours getting tons of great press that brings in zero sales... and you'd never even know which outlets convert until you've already wasted the time.
Good thing I've had clients published in just about every major outlet in the world.
I'll help you weigh the potential outcomes of every media opportunity against your original PR goals. And together, we'll make sure your limited time gets you the results that actually matter.
How This Investment Changes Everything
The 4-Email PR System purchase already proved seriousness about PR. Now the question becomes: How serious about actually getting results?
From working with hundreds of founders: Those who succeed don't have better stories, bigger budgets, or more impressive credentials than those who fail.
They have guidance, accountability, and someone who believes in their story enough to fight alongside them.
What Can't Be Bought Anywhere Else
You've already invested in the system. Now invest in the guidance that ensures it actually works—before another quarter passes with templates gathering dust.
Claim Your Spot for Publicist Guidance
Let Me Introduce Myself
(Since We'll Get Intimate with Your PR)
If you're considering trusting me with your brand visibility—something that can either scale your business or turn into an expensive lesson in regret—we shouldn't rush into marriage.
Let's start with a first date.
PR doesn't have "relations" in the title because there's no relationship-building involved. It's in the damn title.
So… Hey, I'm Melissa:
I'm a PR agency founder who spent years getting "un-coverable" brands into Forbes, Vogue, and The New York Times (we're talking cannabis, sex tech, escorts, and other deliciously taboo industries)
Harper's Bazaar once called me a "lithe brunette with a braying laugh and penchant for double entendre with a distinct appeal you can't quite put your finger on" and I've hence made it my entire personality.
I live in Brooklyn with two cats who fully think it's their life, I just pay for it (and while they're not wrong, please don't encourage them).
If you see me while hiking on the mountain: yes, I know my shoes are inappropriate to hike in and also yes, I'd love to share your snacks.
I regularly have "Let the city tell me what it wants me to see" days, where I have an obscure errand like "Go to that pet store in the Upper East Side to pick up a toy for my [fur] niece or nephew, and on the way, I'll stop into a street fair, listen to music in a park, go to a former stomping ground, and pop in to surprise a friend who lives in the area. These are fantastic when in another country.
My best friends in NYC all happen to work for some of the biggest names in media, so you'll never catch me saying "Do you know who I am?!" when I'm being mistreated… But my friends sure will.
I can say "my language is sh*t" in eight languages: Italian, French, German, Ukrainian, Russian, Croatian, Spanish, and of course, English. And honestly, the best travel advice I can give. The amount of stories I have that start with "and then I told them my language is shit in their native tongue and then we became best friends."
For the last five years, I've been rehabbing from the 2010s Boss Babe Hustle Culture by de-prioritizing work. PR doesn't have to take over your life, personality or to-do list to hit top tier headlines.
I paused my entire agency and pulled money out of my dream house fund to build the 4-Email PR System—because I was tired of watching incredible founders stay invisible.
I hate how gatekept PR is. And I'm on a mission to make it radically accessible, without watering it down.
Notable Client Wins:
- New York Times features that turned unknown brands into industry benchmarks
- Rolling Stone homepage placement for previously unknown brand, secured VC Investment
- Real estate client featured in The Real Deal that directly sold $1M+ listings
- Viral Forbes review that quite literally broke the bank
- Thought leadership coverage that landed book deals, BRAVO TV episodes and speaking invites
- Homepage placement next to President Barack Obama
- One of my news stories even made its way to be displayed in the Smithsonian
- And these are just my latest and greatest - on average, my clients bring in 10+ top tier placements PER MONTH.
And every one of them started exactly where you are—doubting if they can capture media headlines.
Don't Take My Word For It
(These are untouched, unedited reviews)
"Melissa should be the blueprint for publicity."
"In the near-decade since our first initial meeting and collaboration, I have come to understand just how rare it is for someone to be both professional and kind in the way that she is. Melissa's high-energy, contagious spirit, and generosity brighten my day, whether we're meeting for coffee or emailing about vibrators. Aside from being a great human, she really practices what she preaches; she has never once steered me wrong with an expert, nor sent out a pitch that is more cringe than useful."
"Melissa's pitches stand out remarkably—far above the rest."
"As a freelance writer for over a decade, I've received thousands of press pitches. Melissa's pitches stand out remarkably—far above the rest—which is why I've written about her clients more than anyone else. She's always professional, timely, and makes my job so much easier. Honestly, that's the biggest reason I appreciate working with her. She consistently eases my workload, and I'm genuinely grateful for that."
"Melissa Vitale is by far one of, if not the best, PR person I worked with"
"Melissa Vitale is by far one of, if not the best, PR person I worked with in my seven years of cannabis media. Her mastery of the vice space—and media in general—was head and shoulders above the majority of the market. With clear communication, professional standards, and top-notch efficiency, I saw Melissa work her magic countless times on media and live event endeavors for countless clients. I love that she's sharing her acumen with the world—it's needed!"
"Melissa's genius is simple: she actually knows us."
"From a journalist's perspective, Melissa's a writer's dream... She's a master at forging relationships, the kind that get people to read her emails. She understands that the key to getting coverage at top-tier brands is to actually know the writers and editors behind them, who they are, and what they want—to know them as people and professionals, not just email addresses. Being on Melissa's list feels like a privilege."
"She brings something rare in PR: authenticity."
"I always recommend Melissa as 'the best in the biz' because she brings something rare in the PR world: authenticity. She knows how to engage with journalists in a way that's thoughtful, personable and no-gimmicks, genuinely FUN…and her refreshing, creative approach makes her a joy to work with. She's a diamond in this industry, and her wisdom's worth its weight in gold."
"She was the first name I gave to reporters."
"As an Editor, Melissa was the first name I gave to reporters who were looking for an expert to interview. With her lightning-fast response time and impressive client roster, she always found a way to connect us with the sources we needed. Also, she's an all-around delightful human being!"
"Melissa makes careers. She builds empires."
"Melissa Vitale finds angles that no one else can. What strikes me about her as a publicist is that she's not only a brilliant businesswoman, but she's a creative force. I have firsthand seen Melissa Vitale make careers for people and brands. She creates empires for folks and is often the not-so-secret hand at work."
"Melissa is the fairy godmother of PR."
"Melissa is the fairy godmother of PR. Not only does she know her own industry well, but somehow she has reach in nearly every sector that I write about. She has helped me find sources in the most niche industries even when they aren't her clients. Everyone needs to learn from her."
"I'm actually excited to see her name in my inbox"
"I'm actually excited to see her name in my inbox because she takes the time to understand the types of stories and sources I'm seeking and tailors her pitches accordingly."
"She truly understands that PR is a business built on relationships."
"She truly understands that PR is a business built on relationships. She once connected me with a source that was no longer a client of hers, just because she wanted to help me out. Talk about a class act!"
Why You Don't Want to Wait
Here's why publicists secretly love it when founders drag their feet on PR.
When a founder comes to me saying "I need PR results in 6 months," I have zero excuses not to deliver. Six months? That's more than enough time to build journalist relationships, warm up your story, and start seeing consistent placements.
But when a founder shows up less than 4 weeks before a launch saying "we need press NOW"?
I love it.
Know why? Because if I get you even ONE placement in under 4 weeks, I look like a genius. You'll be thrilled. Meanwhile, your competitor who got 18 placements at their launch? I guarantee they've been doing PR for years to build those relationships.
When a brand waits until the last minute to start PR? Pressure is off me.
You waited too long to get the results you need in the timeline you have. There's no amount of money that can change that.
Here's what most founders don't understand: PR doesn't work on your timeline.
Founders want to believe that they are immune to media deadlines. "Those things Melissa is saying about PR taking a few months to gain momentum? That doesn't apply to me."
And then they wait.
Journalists don't see your email and immediately think "I must cover this brand right now!"
Here's the actual process:
First, they see your name. Maybe they're mildly interested.
Then they see it again. "Oh, I remember this brand."
Then they start thinking, "Huh, maybe there's a story here."
Then they go, "You know what, I want to write about this."
That process can take one week. Or one month. Or one year.
And that's with a skilled publicist who has connections. If you're starting from scratch? Even longer.
When you wait until the last minute—whether it's a launch, a product drop, or a timely news hook—you're essentially telling journalists: "I want PR NOW." But they haven't had time to fall in love with your brand yet. They haven't had time to think about you, let alone pitch you to their editor.
Sure, you might get some coverage. But nowhere near what you could have had with proper planning.
And here's the kicker: when founders procrastinate, publicists are off the hook.
If I have 4-6 months for your launch? I better freaking deliver. That's enough runway. No excuses.
But one week? Hell, if I pull off one top-tier placement, I'm a rockstar. That's because I'm a publicist with years of connections and IOUs I can call in. Most founders will never be able to do that—and that's fine—but don't expect consistent results when you're constantly working against the clock.
My Founder Support Lab has a guarantee: After 12 continuous months of PR, you will have regular, consistent placements—anywhere from 2-12 per month.
But here's the deal: I can only guarantee results if you show up.
If you take breaks, drag your feet, or refuse to follow the process? My hands are tied. I'm not held to that guarantee anymore. I'll do what's contracted, but I'm not going to work myself to the bone to hit results you're actively sabotaging.
The same goes for this coaching program. You get full access to me. Full access to pitch reviews. Full access to building a PR machine that delivers consistent headlines in 8 weeks.
But if you're not showing up? I really don't care how long you've had the course.
PR is what you make of it. If you're not investing the time, the strategy, and the follow-through, don't wonder why it's not working.
You want results? Stop waiting. Stop dragging your feet. Stop thinking PR will magically work on your timeline.
Give yourself the runway you need—or accept that your goals will be a fraction of what you hoped.
The ball is in your court.
You've read this far. You know what's possible. You know what's holding you back. The only question left is: Are you ready to stop waiting and start building?
Start Building Your PR Machine NowThe Real Transformation
This transcends press coverage. This is stepping into already-earned authority that hasn't been recognized.
It's industry peers taking notice. Potential clients and partners finding expertise because of widespread quoting. Ideas spreading beyond immediate networks to create real impact.
It's becoming the expert everyone knows—because consistency finally created visibility.
The Investment Reflects the Outcome
This mirrors the strategic guidance and accountability that agency clients invest $10,000+ monthly to receive. Same attention, access, and results-driven approach.
Instead of monthly retainers with no coverage guarantees, this is a single investment in building skill sets and support systems generating visibility for years.
This is how to stop being the industry's best-kept secret.
This is a high-four-figure, one-time investment.
It's a fraction of what one monthly retainer with my agency costs—and here's the difference: you pay once, and you own everything.
The journalist relationships you build? Yours forever. The system you create? You keep it. The pitches that work? You can hand them to your team and scale.
With a PR firm, you pay every month and the second you stop, the relationships disappear. The work stops. You're starting from zero again.
Here, you're building an asset.
In the first 8 weeks, my goal is to get every founder through the interview process and have at least one top-tier feature in the works—if not already published. Depending on the type of feature (a profile might take 4 months), you might walk away with 3-4 placements in those 8 weeks. That's roughly $50,000-$100,000 in advertising value.
But here's where it compounds:
I'm teaching you how to get multiple features from every journalist. How to cement friendships so they feature you again and again. With this journalist, email every X weeks. With that one, here's your next story angle.
So if you connect with 5 journalists and get 3-4 placements initially? Over the next 2-3 months, that compounds to 10. After a year? 20+.
This isn't about one article. It's about building a machine that brings in coverage that scales your brand—investor meetings, clients paying double, revenue jumps from 6 to 7 figures or 7 to 8.
One article brings SEO, social reach (GQ tags you and you're in front of millions), LinkedIn visibility, and deals that close because someone saw that feature.
And sometimes an article feels "dead"—it goes live and... crickets. But that article might be what a journalist stumbles across 6 months later that turns into your investor intro. Or the SEO boost that compounds over time.
"But will this actually work for me?"
I get it. You're thinking: "My industry is different. My story is complicated. I don't have a sexy product."
Every founder thinks their situation is uniquely difficult. And sometimes? They're right. Some industries are harder. Some stories need more finesse.
That's why this exists.
When you have me reviewing your pitches, giving direct feedback on which journalists to target and how, and personally stepping in if things aren't landing—it doesn't matter if your story is "hard to tell."
I've worked with founders in unsexy industries, founders who thought they had nothing to say, founders launching during elections and cultural firestorms.
They all got coverage.
Here's my guarantee:
I've never had a client walk away without at least 2 top-tier placements in 8 weeks. If you're showing up and doing the work—and you haven't gotten at least one placement by week 8—I will personally make sure you do. Even if I have to pitch you myself.
We'll work case-by-case: extended access, one-on-one coaching, or a partial refund.
I've priced this so I have bandwidth to step in if needed. If you're putting in effort and it's not clicking, I won't let you walk away empty-handed.
This isn't "good luck, hope it works." I'm in this with you.
And when you're done? You own the relationships. You own the system. You can train your team, scale your efforts, and keep building on what we create together.
You're not renting results. You're building an asset.
Ready to Build Your PR Asset?
Everything you need. Expert guidance every step. One investment. Lifetime results.
Apply for the Founder Support Lab
Still Not Sure If the Founder Support Lab Will Work for You?
Let's Address What's Really Holding You Back:
"But I've tried PR... nothing happened."
Did you really though? Were you using a strategy designed by a publicist, or did you just piecemeal something together and hoped it was PR? That's where most founders were—before they used a real system with expert guidance.
The difference? This isn't a press release wire. It's not a freelancer sending 3 emails. It's not a generic "PR 101" course. This is a proven strategy with a publicist personally guiding the implementation.
"I can't afford to hire a publicist."
Perfect—because that's not what this is.
Good PR isn't cheap. And cheap PR isn't good. Most agencies won't even look at a brand for less than $10K/month. The Founder Support Lab gives you better results without burning through your budget while building skills that last forever.
"I'm not ready for PR yet."
PR doesn't reward readiness. It rewards lead time.
Stories take time. Editors work months ahead. Even when the pitch is a yes, top-tier media have editorial holds, last-minute cuts, and breaking news. If you want media coverage for your launch next month, you should've started weeks ago.
"I don't have existing relationships."
Neither did my most successful clients when they started. Great relationships can't help if you don't know how to tell your story. If you have a compelling story, you don't need relationships to start—you'll build them along the way.
And like any good relationship—you don't marry the journalist on the first date. You build trust, show up, offer something valuable.
"I don't have time for PR right now."
You don't have time not to.
This system was built for founders with small teams, tight bandwidth, and zero desire to spend hours in media databases. If you can send a few emails a week, you can scale visibility faster than any ad could. Once it's installed? It runs nearly on autopilot.
"What if this doesn't work for me?"
Then we fix it together.
Unlike other programs, you'll have a publicist who can dive in and steer you in the right direction. This isn't a watch-it-once-and-good-luck course. This is a coached, tested, repeatable system backed by someone who's pitched hundreds of founders—and has seen every mistake.
If your pitch isn't landing, we tweak it live until it does.
This Isn't for Everyone
You'll HATE this if You're:
- Not ready for consistent 8-week commitment
- Expecting overnight results with zero effort
- Unwilling to be pushed outside comfort zones
- Thinking PR is just pretty emails
- You think you're immune to media's leadtimes
- You want PR but don't want to do the work to get it yourself
- You're hoping I'll pitch for you (I won't)
The Founder Support Lab is for You If You're:
- Tired of watching less qualified people get recognition you deserve
- Ready to step into visibility your expertise has already earned
- Ready to lower CACs or stop the dance of new business cold emails, scam services and activations that cost more than convert
- Your name deserves to be in headlines like yesterday
- You know the only thing missing from attracting consistent headlines is a publicist in your corner quieting all your doubt
Frequently Asked Questions
Do I need experience in PR to do this?
Nope. In fact, most Founder Support Lab participants have zero PR background. If you can send an email, you can do this. The system is designed for the background and availability of founders—not full-time PR professionals.
What kind of results can I expect during the 8 weeks?
Most founders land 1–3 top-tier media interviews during the program—and more importantly, they build a system that continues generating coverage long after the 8 weeks are over. This is about momentum, not one-hit wonders.
How much time will I need each week?
Plan for 2–3 hours a week to make serious moves. You can go faster or slower depending on your bandwidth—but everything is designed for time-strapped founders who don't want to be in PR full-time.
Can someone on my team go through this with me?
Yes. Many founders bring a marketing lead, VA, or ops person with them so they can install the system and then delegate it internally. You're building something sustainable—so yes, bring your people.
What happens after I apply?
You'll fill out a short application and if it looks like a fit, you'll get an invite to schedule a strategy call for the next cohort. If it's not the right time, we'll let you know—and you can still explore the self-paced 4-Email PR System.
What if I'm not accepted?
No worries—this program isn't for everyone, and that's intentional. If it's not a fit, I'll still point you to other resources so you can start somewhere solid.
Ready to Finally Get Earned Recognition?
The application takes 3 minutes. The strategy call is 30 minutes. The transformation lasts a lifetime.
This lab runs only a few times yearly with limited seats by design. When the cohort fills, no exceptions exist.
Applications are reviewed within 48 hours. Strategy calls are scheduled immediately upon acceptance.
Still hesitating? Six months from now brings one of two realities: being known as the go-to expert in the space, or still being the talented founder nobody knows about.
The only difference is choosing to do this alone or with proven guidance.
Your name deserves to be in headlines. Let's get you there.
Cheers, MV
Publicist in your Pocket
Every pitch reviewed. Every question answered. Every move validated by a publicist who's landed founders in your dream publications.
Get real-time feedback on your pitches, media kits, and strategy—plus learn from other founders in the program so you know exactly what's ahead and never waste time wondering "what do I do next?"
Navigate PR with Confidence
You've Got The System. Now Let's Make Sure It Actually Works.
The gap between having the 4-Email PR System and landing consistent coverage isn't knowledge—it's execution with expert guidance.
The templates are downloaded. The strategy makes perfect sense. But here's what's keeping founders awake:
What happens when I send those emails and get silence?
What if the first pitch falls flat?
What if there's a roadblock with no clear solution?
What if momentum dies after week three because something didn't go according to plan?
These aren't unfounded fears. If PR was just about having the right templates, everyone would be featured in Forbes by now.
Apply for PR Support without the Retainer
The Real Reason Most Founders Fail at PR (Even With Perfect Systems)
It's not the wrong journalists or weak stories or "difficult" industries.
It's the trial and error of what will bring you closer to your PR goals.
Will this interview be a waste of weeks of preparation?
Did I just waste a weekend on a photoshoot no one will ever publish?
If I follow this journalist's advice and put my news on a press release wire, will they or someone else write about it?
What if you knew exactly three steps to make it to your next interview instead?
What's Really Happening Right Now
"I know I should be more consistent with outreach..."
"I keep meaning to send those pitches, but other priorities take over..."
"What if I send the wrong thing and burn a bridge?"
"I sent three pitches last month and heard nothing. Did I mess up?"
This isn't lacking motivation. It's lacking confidence, accountability, strategy refinement, and real-time guidance when obstacles inevitably arise.
Even with perfect systems, PR requires adaptation, persistence, and someone who can course-correct when things don't go according to the textbook.
The Six-Month Reality Check
Without guided implementation, six months from now brings the same story: templates sitting unused, maybe a handful of sent pitches, perhaps one small trade publication mention.
But missing will be:
- Confidence from landing major features
- Journalist relationships that see the founder as a trusted source (aka repeat coverage)
- Compound effects of consistent coverage building authority
- Smooth-running systems with worked-through kinks
- Transformation from invisible expert to industry thought leader
Instead: still knowing PR could transform your brand, having tools to do it, but not seeing deserved results.
Stop Trial and Error, Start Strategic PR
The Founder Support Lab: Where Systems Meet Success
This isn't another course.
This is guided implementation with a publicist who's navigated this exact journey—and helped hundreds of founders transform from invisible to unmissable.
Weekly publicist support to review your pitches, direct your strategy and guide your responses. Email support between coaching calls.
Week-by-Week Accountability That Moves the Needle
Real accountability where pitches get reviewed before sending, journalist research gets refined, and course-corrections happen in real-time. The difference between success and failure in PR often comes down to tiny tweaks—subject line adjustments, timing shifts, angle refinements—invisible when working alone.
Live Strategy Sessions Solving Real Problems
Weekly group meetings tackle current, specific challenges. Not theoretical problems—actual "I'm stuck right now" situations.
Pitch ignored? We'll dissect why and fix it.
Journalist responded with questions? We'll craft the perfect follow-up.
Story angle not landing? We'll find the hook that will.
Direct Access to a Publicist's Brain
Those moments of staring at the computer, wondering whether to send that pitch or wait another week? Unsure if a journalist's response signals interest or polite decline? Hit a roadblock with no clear path forward?
Direct access to someone who's navigated these situations hundreds of times eliminates second-guessing, paralysis by analysis, and wondering about doing it right.
What If I Don't Follow Through?
So many founders make the media kit, write the pitch, draft the press release, and never hit send. Because they need accountability:
When another founder in the program lands a New York Times interview, you're going to feel it. You'll see it happen in real-time. You'll ask them "how did you do that?"—and they'll tell you.
That's accountability you can't get from a course you do alone. When you see someone three weeks ahead of you crushing it, you know it's possible. And you know exactly what's coming next so you're not fumbling in the dark wondering "what do I do after this?"
If you need someone to tell you what to do:
Imagine having every pitch you write reviewed—and potentially rewritten—by a publicist before you send it.
Should you write a press release for this? Let me tell you.
Should you update your media kit? Here's exactly how.
Which journalist should you pitch next? I'll tell you their name and the exact angle to use.
You don't have to figure it out. You just have to do it.
If you know what to do but struggle to execute:
Listen. I'm a New Jersey hothead, and I have absolutely no problem asking you: Do you want to waste the thousands of dollars you just spent?
My contracts are ironclad. Good luck getting a refund or even a chargeback. So if you're not going to execute, maybe don't buy the program.
But here's the thing: most people DO execute when they have someone in their corner telling them "this is going to work—and if it doesn't, here's exactly what we'll do."
You wouldn't get on a plane if the flight attendants didn't know how to handle an emergency, right? You feel safer knowing there's a plan.
That's what having a publicist in your pocket does. You get the reward. You take the risk. But you have a way to mitigate that risk every step of the way.
If you lack confidence:
You'll do everything except hit send on that pitch, won't you?
You'll rewrite it seventeen times. You'll research the journalist for three hours. You'll convince yourself it's not ready yet.
Here's what changes that: having someone tell you "this is good, send it."
When I review your pitch and say "yes, this works—send it now," that's it. No more second-guessing. No more perfectionism paralysis. You send it and move on.
And when you see other founders in the program—people just like you—getting responses, landing features, and building momentum? That confidence builds fast.
You're not doing this alone. You have me. You have the group. You have a plan.
And that makes all the difference.
The Psychology of Consistent Execution
PR success requires more than right strategy—it demands psychological frameworks for consistent execution, even without immediate results.
Most founders quit after two weeks of silence. Journalists often take 3-4 weeks to respond. The difference between invisible and featured is pushing through uncomfortable periods where nothing seems to be happening.
Expert guidance keeps momentum moving through doubt, silence, and inevitable moments of wanting to give up.
You don't even have to do this yourself.
You can pass this off to someone on your team. You can have an assistant handle the execution. You can let AI do the heavy lifting.
But here's what you need to know: You're going to want to be involved—at least for the first 8 weeks.
Look, if you don't have the budget for a top-tier publicist, the best way to get real results is to DIY your PR. But you don't have to do it all alone.
Here's the reality though: Founders get the best PR results themselves. Period.
But if you try to completely outsource this without any skill, strategy, or involvement? You can actually hurt your campaign more than help it.
Journalists at the Wall Street Journal don't want to hear from your $4-an-hour virtual assistant. They want to talk to the founder. They want the person who lived the story, built the company, and can speak authentically about the vision.
I've watched founders completely hand over control—even to expensive PR firms—only to wake up to angry customer emails asking why they're aligned with weight loss culture, or problematic messaging, or values that don't represent their brand at all. Sure, they got big-name publications. But the traffic? Nothing. Some even lost retail accounts because the messaging was so misaligned.
This is why the first 8 weeks matter.
Those first 8 weeks are when your entire PR foundation gets built. Your story gets uncovered. Your messaging gets locked in. Your positioning gets established.
During this time, I ask my $15,500 agency clients for 2-8 hours in the first month—plus email responsiveness. That's it. Answering kickoff interviews (the same ones inside this program), reviewing messaging, approving story angles.
After those first 8 weeks? Your involvement drops to almost nothing. You'll mainly just show up for interviews.
So yes—delegate the execution. Have your assistant or marketing manager handle the admin work. Use ChatGPT or Claude to cut hours off your workload. Let your team be your hands.
But you need to be the brain. You need to answer those kickoff interviews. You need to approve the messaging. You need to be the public-facing voice.
Protect your messaging in those first 8 weeks, or risk spending months cleaning up a mess that costs you customers, credibility, and cash.
Ready to build a PR foundation that actually represents your brand—with expert guidance protecting every step?
Commit to Strategic PR
"I've Had Press Before and It Didn't Do Anything for My Brand"
Let me guess: You got featured. Maybe multiple times. Maybe you even went viral.
And then... nothing. No sales spike. No investor emails. No meaningful growth.
Here's why that happened: Not all press is created equal.
As a founder going it alone, it's easy to chase the low-hanging fruit. You get picked up by Starter Story, New York Post's trending section, or Bustle. You answer HARO queries and get quoted in roundups. Maybe you even land a podcast interview.
And while those look good on a media page, they're serving the journalist's audience—not introducing you to your ideal audience.
Here's the uncomfortable truth about podcasts:
They're fantastic for brand awareness, thought leadership, and customer loyalty. But sales? Hit or miss. People listening to podcasts are usually driving, working out, or multitasking. Even if they think "oh that's cool," only the most engaged percentage will actually look you up.
I've had clients featured on dozens of podcasts. Every single one was a miss in terms of driving sales and traffic. Great for other reasons? Absolutely. But if you're hoping for ROI? Don't count on it.
This is exactly why having a publicist in your pocket is so valuable.
You're not wasting time on articles that won't convert. You're not guessing which outlets will actually move the needle.
Here's what I tell my agency clients when they bring me into their marketing brainstorming calls: "If you want product sales, skip these five outlets. They look impressive and they're great for investors, but if you're trying to drive inbound traffic? Target these instead."
Years of media coverage has ingrained in the fibre of my being:
- Which outlet to pitch if you want a $3,000 sales day
- Which story angle to use if you're aiming for a $100,000 sales day
- Which journalists write for readers who actually buy based on their recommendations
- How to get sales from service-based businesses (yes, even without a physical product to review)
Because here's the thing: most publicists are worried about getting you headlines, not sales.
They want to prove their worth with big names and viral moments. And sure, that feels good. But I've had founders tell me, "I went viral multiple times. I had hundreds of placements. I didn't see a single sale from any of it."
That's because their publicist wasn't thinking about conversion. They were thinking about clout.
I think about sales. Because if you run out of money chasing "brand awareness," you won't have a business left to publicize.
You probably only have a handful of hours each week to dedicate to PR—maybe 4 hours to write and send pitches and even less as PR catapults growth. You could spend those 4 hours getting tons of great press that brings in zero sales... and you'd never even know which outlets convert until you've already wasted the time.
Good thing I've had clients published in just about every major outlet in the world.
I'll help you weigh the potential outcomes of every media opportunity against your original PR goals. And together, we'll make sure your limited time gets you the results that actually matter.
How This Investment Changes Everything
The 4-Email PR System purchase already proved seriousness about PR. Now the question becomes: How serious about actually getting results?
From working with hundreds of founders: Those who succeed don't have better stories, bigger budgets, or more impressive credentials than those who fail.
They have guidance, accountability, and someone who believes in their story enough to fight alongside them.
What Can't Be Bought Anywhere Else
You've already invested in the system. Now invest in the guidance that ensures it actually works—before another quarter passes with templates gathering dust.
Claim Your Spot for Publicist Guidance
Let Me Introduce Myself
(Since We'll Get Intimate with Your PR)
If you're considering trusting me with your brand visibility—something that can either scale your business or turn into an expensive lesson in regret—we shouldn't rush into marriage.
Let's start with a first date.
PR doesn't have "relations" in the title because there's no relationship-building involved. It's in the damn title.
So… Hey, I'm Melissa:
I'm a PR agency founder who spent years getting "un-coverable" brands into Forbes, Vogue, and The New York Times (we're talking cannabis, sex tech, escorts, and other deliciously taboo industries)
Harper's Bazaar once called me a "lithe brunette with a braying laugh and penchant for double entendre with a distinct appeal you can't quite put your finger on" and I've hence made it my entire personality.
I live in Brooklyn with two cats who fully think it's their life, I just pay for it (and while they're not wrong, please don't encourage them).
If you see me while hiking on the mountain: yes, I know my shoes are inappropriate to hike in and also yes, I'd love to share your snacks.
I regularly have "Let the city tell me what it wants me to see" days, where I have an obscure errand like "Go to that pet store in the Upper East Side to pick up a toy for my [fur] niece or nephew, and on the way, I'll stop into a street fair, listen to music in a park, go to a former stomping ground, and pop in to surprise a friend who lives in the area. These are fantastic when in another country.
My best friends in NYC all happen to work for some of the biggest names in media, so you'll never catch me saying "Do you know who I am?!" when I'm being mistreated… But my friends sure will.
I can say "my language is sh*t" in eight languages: Italian, French, German, Ukrainian, Russian, Croatian, Spanish, and of course, English. And honestly, the best travel advice I can give. The amount of stories I have that start with "and then I told them my language is shit in their native tongue and then we became best friends."
For the last five years, I've been rehabbing from the 2010s Boss Babe Hustle Culture by de-prioritizing work. PR doesn't have to take over your life, personality or to-do list to hit top tier headlines.
I paused my entire agency and pulled money out of my dream house fund to build the 4-Email PR System—because I was tired of watching incredible founders stay invisible.
I hate how gatekept PR is. And I'm on a mission to make it radically accessible, without watering it down.
Notable Client Wins:
- New York Times features that turned unknown brands into industry benchmarks
- Rolling Stone homepage placement for previously unknown brand, secured VC Investment
- Real estate client featured in The Real Deal that directly sold $1M+ listings
- Viral Forbes review that quite literally broke the bank
- Thought leadership coverage that landed book deals, BRAVO TV episodes and speaking invites
- Homepage placement next to President Barack Obama
- One of my news stories even made its way to be displayed in the Smithsonian
- And these are just my latest and greatest - on average, my clients bring in 10+ top tier placements PER MONTH.
And every one of them started exactly where you are—doubting if they can capture media headlines.
Don't Take My Word For It
(These are untouched, unedited reviews)
"Melissa should be the blueprint for publicity."
"In the near-decade since our first initial meeting and collaboration, I have come to understand just how rare it is for someone to be both professional and kind in the way that she is. Melissa's high-energy, contagious spirit, and generosity brighten my day, whether we're meeting for coffee or emailing about vibrators. Aside from being a great human, she really practices what she preaches; she has never once steered me wrong with an expert, nor sent out a pitch that is more cringe than useful."
"Melissa's pitches stand out remarkably—far above the rest."
"As a freelance writer for over a decade, I've received thousands of press pitches. Melissa's pitches stand out remarkably—far above the rest—which is why I've written about her clients more than anyone else. She's always professional, timely, and makes my job so much easier. Honestly, that's the biggest reason I appreciate working with her. She consistently eases my workload, and I'm genuinely grateful for that."
"Melissa Vitale is by far one of, if not the best, PR person I worked with"
"Melissa Vitale is by far one of, if not the best, PR person I worked with in my seven years of cannabis media. Her mastery of the vice space—and media in general—was head and shoulders above the majority of the market. With clear communication, professional standards, and top-notch efficiency, I saw Melissa work her magic countless times on media and live event endeavors for countless clients. I love that she's sharing her acumen with the world—it's needed!"
"Melissa's genius is simple: she actually knows us."
"From a journalist's perspective, Melissa's a writer's dream... She's a master at forging relationships, the kind that get people to read her emails. She understands that the key to getting coverage at top-tier brands is to actually know the writers and editors behind them, who they are, and what they want—to know them as people and professionals, not just email addresses. Being on Melissa's list feels like a privilege."
"She brings something rare in PR: authenticity."
"I always recommend Melissa as 'the best in the biz' because she brings something rare in the PR world: authenticity. She knows how to engage with journalists in a way that's thoughtful, personable and no-gimmicks, genuinely FUN…and her refreshing, creative approach makes her a joy to work with. She's a diamond in this industry, and her wisdom's worth its weight in gold."
"She was the first name I gave to reporters."
"As an Editor, Melissa was the first name I gave to reporters who were looking for an expert to interview. With her lightning-fast response time and impressive client roster, she always found a way to connect us with the sources we needed. Also, she's an all-around delightful human being!"
"Melissa makes careers. She builds empires."
"Melissa Vitale finds angles that no one else can. What strikes me about her as a publicist is that she's not only a brilliant businesswoman, but she's a creative force. I have firsthand seen Melissa Vitale make careers for people and brands. She creates empires for folks and is often the not-so-secret hand at work."
"Melissa is the fairy godmother of PR."
"Melissa is the fairy godmother of PR. Not only does she know her own industry well, but somehow she has reach in nearly every sector that I write about. She has helped me find sources in the most niche industries even when they aren't her clients. Everyone needs to learn from her."
"I'm actually excited to see her name in my inbox"
"I'm actually excited to see her name in my inbox because she takes the time to understand the types of stories and sources I'm seeking and tailors her pitches accordingly."
"She truly understands that PR is a business built on relationships."
"She truly understands that PR is a business built on relationships. She once connected me with a source that was no longer a client of hers, just because she wanted to help me out. Talk about a class act!"
Why You Don't Want to Wait
Here's why publicists secretly love it when founders drag their feet on PR.
When a founder comes to me saying "I need PR results in 6 months," I have zero excuses not to deliver. Six months? That's more than enough time to build journalist relationships, warm up your story, and start seeing consistent placements.
But when a founder shows up less than 4 weeks before a launch saying "we need press NOW"?
I love it.
Know why? Because if I get you even ONE placement in under 4 weeks, I look like a genius. You'll be thrilled. Meanwhile, your competitor who got 18 placements at their launch? I guarantee they've been doing PR for years to build those relationships.
When a brand waits until the last minute to start PR? Pressure is off me.
You waited too long to get the results you need in the timeline you have. There's no amount of money that can change that.
Here's what most founders don't understand: PR doesn't work on your timeline.
Founders want to believe that they are immune to media deadlines. "Those things Melissa is saying about PR taking a few months to gain momentum? That doesn't apply to me."
And then they wait.
Journalists don't see your email and immediately think "I must cover this brand right now!"
Here's the actual process:
First, they see your name. Maybe they're mildly interested.
Then they see it again. "Oh, I remember this brand."
Then they start thinking, "Huh, maybe there's a story here."
Then they go, "You know what, I want to write about this."
That process can take one week. Or one month. Or one year.
And that's with a skilled publicist who has connections. If you're starting from scratch? Even longer.
When you wait until the last minute—whether it's a launch, a product drop, or a timely news hook—you're essentially telling journalists: "I want PR NOW." But they haven't had time to fall in love with your brand yet. They haven't had time to think about you, let alone pitch you to their editor.
Sure, you might get some coverage. But nowhere near what you could have had with proper planning.
And here's the kicker: when founders procrastinate, publicists are off the hook.
If I have 4-6 months for your launch? I better freaking deliver. That's enough runway. No excuses.
But one week? Hell, if I pull off one top-tier placement, I'm a rockstar. That's because I'm a publicist with years of connections and IOUs I can call in. Most founders will never be able to do that—and that's fine—but don't expect consistent results when you're constantly working against the clock.
My Founder Support Lab has a guarantee: After 12 continuous months of PR, you will have regular, consistent placements—anywhere from 2-12 per month.
But here's the deal: I can only guarantee results if you show up.
If you take breaks, drag your feet, or refuse to follow the process? My hands are tied. I'm not held to that guarantee anymore. I'll do what's contracted, but I'm not going to work myself to the bone to hit results you're actively sabotaging.
The same goes for this coaching program. You get full access to me. Full access to pitch reviews. Full access to building a PR machine that delivers consistent headlines in 8 weeks.
But if you're not showing up? I really don't care how long you've had the course.
PR is what you make of it. If you're not investing the time, the strategy, and the follow-through, don't wonder why it's not working.
You want results? Stop waiting. Stop dragging your feet. Stop thinking PR will magically work on your timeline.
Give yourself the runway you need—or accept that your goals will be a fraction of what you hoped.
The ball is in your court.
You've read this far. You know what's possible. You know what's holding you back. The only question left is: Are you ready to stop waiting and start building?
Start Building Your PR Machine NowThe Real Transformation
This transcends press coverage. This is stepping into already-earned authority that hasn't been recognized.
It's industry peers taking notice. Potential clients and partners finding expertise because of widespread quoting. Ideas spreading beyond immediate networks to create real impact.
It's becoming the expert everyone knows—because consistency finally created visibility.
The Investment Reflects the Outcome
This mirrors the strategic guidance and accountability that agency clients invest $10,000+ monthly to receive. Same attention, access, and results-driven approach.
Instead of monthly retainers with no coverage guarantees, this is a single investment in building skill sets and support systems generating visibility for years.
This is how to stop being the industry's best-kept secret.
This is a high-four-figure, one-time investment.
It's a fraction of what one monthly retainer with my agency costs—and here's the difference: you pay once, and you own everything.
The journalist relationships you build? Yours forever. The system you create? You keep it. The pitches that work? You can hand them to your team and scale.
With a PR firm, you pay every month and the second you stop, the relationships disappear. The work stops. You're starting from zero again.
Here, you're building an asset.
In the first 8 weeks, my goal is to get every founder through the interview process and have at least one top-tier feature in the works—if not already published. Depending on the type of feature (a profile might take 4 months), you might walk away with 3-4 placements in those 8 weeks. That's roughly $50,000-$100,000 in advertising value.
But here's where it compounds:
I'm teaching you how to get multiple features from every journalist. How to cement friendships so they feature you again and again. With this journalist, email every X weeks. With that one, here's your next story angle.
So if you connect with 5 journalists and get 3-4 placements initially? Over the next 2-3 months, that compounds to 10. After a year? 20+.
This isn't about one article. It's about building a machine that brings in coverage that scales your brand—investor meetings, clients paying double, revenue jumps from 6 to 7 figures or 7 to 8.
One article brings SEO, social reach (GQ tags you and you're in front of millions), LinkedIn visibility, and deals that close because someone saw that feature.
And sometimes an article feels "dead"—it goes live and... crickets. But that article might be what a journalist stumbles across 6 months later that turns into your investor intro. Or the SEO boost that compounds over time.
"But will this actually work for me?"
I get it. You're thinking: "My industry is different. My story is complicated. I don't have a sexy product."
Every founder thinks their situation is uniquely difficult. And sometimes? They're right. Some industries are harder. Some stories need more finesse.
That's why this exists.
When you have me reviewing your pitches, giving direct feedback on which journalists to target and how, and personally stepping in if things aren't landing—it doesn't matter if your story is "hard to tell."
I've worked with founders in unsexy industries, founders who thought they had nothing to say, founders launching during elections and cultural firestorms.
They all got coverage.
Here's my guarantee:
I've never had a client walk away without at least 2 top-tier placements in 8 weeks. If you're showing up and doing the work—and you haven't gotten at least one placement by week 8—I will personally make sure you do. Even if I have to pitch you myself.
We'll work case-by-case: extended access, one-on-one coaching, or a partial refund.
I've priced this so I have bandwidth to step in if needed. If you're putting in effort and it's not clicking, I won't let you walk away empty-handed.
This isn't "good luck, hope it works." I'm in this with you.
And when you're done? You own the relationships. You own the system. You can train your team, scale your efforts, and keep building on what we create together.
You're not renting results. You're building an asset.
Ready to Build Your PR Asset?
Everything you need. Expert guidance every step. One investment. Lifetime results.
Apply for the Founder Support Lab
Still Not Sure If the Founder Support Lab Will Work for You?
Let's Address What's Really Holding You Back:
"But I've tried PR... nothing happened."
Did you really though? Were you using a strategy designed by a publicist, or did you just piecemeal something together and hoped it was PR? That's where most founders were—before they used a real system with expert guidance.
The difference? This isn't a press release wire. It's not a freelancer sending 3 emails. It's not a generic "PR 101" course. This is a proven strategy with a publicist personally guiding the implementation.
"I can't afford to hire a publicist."
Perfect—because that's not what this is.
Good PR isn't cheap. And cheap PR isn't good. Most agencies won't even look at a brand for less than $10K/month. The Founder Support Lab gives you better results without burning through your budget while building skills that last forever.
"I'm not ready for PR yet."
PR doesn't reward readiness. It rewards lead time.
Stories take time. Editors work months ahead. Even when the pitch is a yes, top-tier media have editorial holds, last-minute cuts, and breaking news. If you want media coverage for your launch next month, you should've started weeks ago.
"I don't have existing relationships."
Neither did my most successful clients when they started. Great relationships can't help if you don't know how to tell your story. If you have a compelling story, you don't need relationships to start—you'll build them along the way.
And like any good relationship—you don't marry the journalist on the first date. You build trust, show up, offer something valuable.
"I don't have time for PR right now."
You don't have time not to.
This system was built for founders with small teams, tight bandwidth, and zero desire to spend hours in media databases. If you can send a few emails a week, you can scale visibility faster than any ad could. Once it's installed? It runs nearly on autopilot.
"What if this doesn't work for me?"
Then we fix it together.
Unlike other programs, you'll have a publicist who can dive in and steer you in the right direction. This isn't a watch-it-once-and-good-luck course. This is a coached, tested, repeatable system backed by someone who's pitched hundreds of founders—and has seen every mistake.
If your pitch isn't landing, we tweak it live until it does.
This Isn't for Everyone
You'll HATE this if You're:
- Not ready for consistent 8-week commitment
- Expecting overnight results with zero effort
- Unwilling to be pushed outside comfort zones
- Thinking PR is just pretty emails
- You think you're immune to media's leadtimes
- You want PR but don't want to do the work to get it yourself
- You're hoping I'll pitch for you (I won't)
The Founder Support Lab is for You If You're:
- Tired of watching less qualified people get recognition you deserve
- Ready to step into visibility your expertise has already earned
- Ready to lower CACs or stop the dance of new business cold emails, scam services and activations that cost more than convert
- Your name deserves to be in headlines like yesterday
- You know the only thing missing from attracting consistent headlines is a publicist in your corner quieting all your doubt
Frequently Asked Questions
Do I need experience in PR to do this?
Nope. In fact, most Founder Support Lab participants have zero PR background. If you can send an email, you can do this. The system is designed for the background and availability of founders—not full-time PR professionals.
What kind of results can I expect during the 8 weeks?
Most founders land 1–3 top-tier media interviews during the program—and more importantly, they build a system that continues generating coverage long after the 8 weeks are over. This is about momentum, not one-hit wonders.
How much time will I need each week?
Plan for 2–3 hours a week to make serious moves. You can go faster or slower depending on your bandwidth—but everything is designed for time-strapped founders who don't want to be in PR full-time.
Can someone on my team go through this with me?
Yes. Many founders bring a marketing lead, VA, or ops person with them so they can install the system and then delegate it internally. You're building something sustainable—so yes, bring your people.
What happens after I apply?
You'll fill out a short application and if it looks like a fit, you'll get an invite to schedule a strategy call for the next cohort. If it's not the right time, we'll let you know—and you can still explore the self-paced 4-Email PR System.
What if I'm not accepted?
No worries—this program isn't for everyone, and that's intentional. If it's not a fit, I'll still point you to other resources so you can start somewhere solid.
Ready to Finally Get Earned Recognition?
The application takes 3 minutes. The strategy call is 30 minutes. The transformation lasts a lifetime.
This lab runs only a few times yearly with limited seats by design. When the cohort fills, no exceptions exist.
Applications are reviewed within 48 hours. Strategy calls are scheduled immediately upon acceptance.
Still hesitating? Six months from now brings one of two realities: being known as the go-to expert in the space, or still being the talented founder nobody knows about.
The only difference is choosing to do this alone or with proven guidance.
Your name deserves to be in headlines. Let's get you there.
Cheers, MV
This site is not a part of the YouTube, Google or Facebook website; Google Inc or Facebook Inc. Additionally, This site is NOT endorsed by YouTube, Google or Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc. YOUTUBE is a trademark of GOOGLE Inc.
DISCLAIMER: The results discussed on this page and videos are our personal results and in some cases, the results of previous or existing clients. Please understand these results are not typical. We are not implying you’ll duplicate them (or do anything for that matter). The average person who watches “how to” information videos or books calls get little to no results. We’re using these references for example purposes only to show what's possible. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic.