Book your Next Media Interview–this week
Your next Forbes feature starts with one email
Replace a $15,000 monthly retainer with four emails per week—and generate 2-12 top-tier media placements per month.
Download the Templates →
"Her pitches basically write the story for you."
— Sophie Saint Thomas, GQ, Rolling Stone, Allure
"From a journalist's perspective, her pitches are a writer's dream."
— Kayla Kibbe, Associate Editor, Cosmopolitan
The PR Strategy That Turns Emails Into Headlines
For founders with vision, journalists should be in your inbox every week.
However, for many founders, this isn't their reality... yet.
If a journalist googles your name, you might not even appear on the first page.
Without budget for full-service PR, you've convinced yourself PR won't work for you.
Unless you've actually pitched a journalist, you haven't tried PR. Platforms like HARO? Built to serve journalists, not you. Press release wires? We'd throw something on the wire and send clients the report—after removing the column showing it was only viewed 70 times.
While you struggle with DIY, I place federally illegal brands into WIRED, Vogue, Forbes, and WSJ.
If I can turn automatic 'no's' into editors begging for exclusives, your story isn't the problem. Your approach is.
That's where the 4-Email PR System comes in.
🚨 Stop Wasting Time on Trial and Error 🚨
You need four emails per week that actually get answered.
Download the templates behind my 85% response rate
Get the Templates →Secure checkout • Instant download • Performance Guarantee
What founders pay for the same outcome:
PR agency: $7,500–$15,000/mo (6-month min)
Media database: $5,000/year
This system: The exact formats behind NYTimes, Vogue, Forbes features
"I Need PR to Grow"
My dear friend Chloe told me she was finally ready to invest in PR.
Melissa: "Can you commit $7,500 to $15,000 per month for at least six months?"
Chloe: "Six months? Why so long?"
Melissa: "PR isn't like paid ads. Media relationships take months. Good publicists start at $6,750/month with a six-month minimum."
Chloe: "That's... a lot more than I was thinking."
The Hard Truth
If you can't commit to that timeline, even one month with an agency is lighting money on fire. You'll pay setup costs, they'll start building relationships, maybe get one placement—then all that groundwork disappears.
A very expensive secret: Most of our magic comes from nothing more than an email.
Journalists actually want to hear from founders. They like cutting out the middleman.
You're a source, whether you think of yourself that way or not.
No, seriously. PR is really just an email.
How did I get an escort into The Wall Street Journal? An email.
How did I get a sex club in The New York Times? An email.
How did I get cannabis brands in Forbes? An email.
You could hire a PR agency—but they're just going to send an email too.
If I had to get one media placement this week:
I'd read Forbes, Entrepreneur, and Fast Company and look for contributors. Freelancers get paid per story—they need to write to live. So they're always open to pitches.
Public Relations is a Match-Making Game
PR isn't about blasting your website to huge media lists. It's about matching the right story to the right journalist.
Every founder has about 150 stories. You don't need to send 150 ideas. You need to send the right three.
You don't need 150 emails. You just need to send one email.
How I Built an Empire from the Impossible
How many people can spend six hours smoking weed in a sex club and walk away with Forbes, Business Insider, and Rolling Stone articles?
That's what I did for the first 5 years when I accidentally built the nation's first PR agency for sex and drugs brands.
My mentor Jim Dowd—who launched The Apprentice—passed suddenly three days after discussing a partnership. I closed his firm and opened my own. Not a single client followed.
I hosted Tiramisu Office Hours in a sex club. I taught joint rolling classes. I was mistaken for a porn star at an after-party.
And somehow, I got "unpublishable" clients into The New York Times, Vogue, and Fortune 500 boardrooms.
For 10 years, I was the ONLY publicist who specialized in brands editors immediately said "No" to—and placed them everywhere that mattered.
If I can get federally illegal brands into the NYTimes—your brand is not the problem.
Get the email that placed founders in the NYTimes
Download Now →Same frameworks I used for a decade of impossible PR wins.
PR is just like Dating
If your goal is just to hook up, you might succeed once—but they won't want to see you again.
When you focus on getting to know someone? Those first dates turn into long-term relationships.
The same goes for press relationships.
Why Most Founders Are One-Hit Wonders
When you chase individual stories, you're thinking small. One pitch, one story, move on.
The Math That Changes Everything
Most founders think: 1 journalist = 1 story.
When you build genuine relationships:
1 relationship → 10+ stories annually
20 relationships × 10 = 200 stories per year
The Momentum Effect
🔥 Story #1 requires four emails of relationship building
🔥 Story #2 requires one follow-up
🔥 Story #3? They reach out to you
🔥 Story #4? You get included without pitching
🔥 Story #5? The journalist recommends you to their editor friend
This is how you build a media machine that runs itself.
How PR Compounds with TIME
All from just 4 strategic emails per week
These Templates Have Broken The Bank
$125,000 in one month
My client Paul's Forbes review brought $35,000 in a single day. The bank put a hold—they thought it was fraud.
AT&T acquisition approach
My client Ken was approached by AT&T for partnership within the first week of his VentureBeat feature.
Investor funding secured
Stephen was in a meeting when Cosmopolitan named his dating app #2. He showed them in real time and closed the funding.
10-minute BBC segment
Chloe did her own PR with my advice. A celebrity host approached her. It turned into a BBC segment.
What Journalists Say About Me
Journalists are Waiting for Your Pitch
"Her emails basically write the story for you."
Grab the pitch format journalists reply to
Get the Templates →✓ Exact subject lines that get opened
✓ Plug-and-play email formats
✓ Instant access today
If you NEED PR, You're Already Behind
You don't want to launch something groundbreaking only to have journalists ask "Who is this person?"
Smart founders build their media presence months—even years—before launch.
I changed my life with one email. You can change yours with four.
Inside the Four Pitch Email Templates
The Foundation Email
Local/niche credibility builder that establishes you as a source journalists save
The Authority Email
Industry expertise showcase that gets you quoted in articles you never pitched
The Expansion Email
National reach template that lands features in publications that used to ignore you
The Relationship Email
Nurture connections—turn one-time features into ongoing media relationships
BONUS: Subject Line Cheat Sheet
10 subject lines tested over 10 years. Watch open rates jump from 12% to 67%
BONUS: Pitch Perfect Worksheet
The same worksheet I use because I'm not allowed to have writer's block
Performance Guaranteed
These are the same templates my employees—without PR degrees—have used to place top-tier headlines.
If you send 12+ pitches in 30 days using my templates and don't get a response, forward me your pitch. I'll review it and determine:
🏆 A pitch rewrite by me personally
🏆 A 1:1 consultation valued at $750
🏆 Or in select cases, a refund
Use them and they'll work. Period.
Access the Templates that turn PR Retainers Obsolete
Get responses from Forbes, Newsweek, Wall Street Journal, GQ, NYTimes & More.
Just $47
Land Top-Tier Interviews Fast
Download Now →You get immediately:
✓ Exact subject lines that get opened
✓ Which story angle to lead with
✓ Proven frameworks—no more research
✓ Templates that earn repeat coverage
Book your Next Media Interview–this week
Your next Forbes feature starts with one email
Replace a $15,000 monthly retainer with four emails per week—and generate 2-12 top-tier media placements per month.
Download the Templates →
"Her pitches basically write the story for you."
— Sophie Saint Thomas, GQ, Rolling Stone, Allure
"From a journalist's perspective, her pitches are a writer's dream."
— Kayla Kibbe, Associate Editor, Cosmopolitan
The PR Strategy That Turns Emails Into Headlines
For founders with vision, journalists should be in your inbox every week.
However, for many founders, this isn't their reality... yet.
If a journalist googles your name, you might not even appear on the first page.
Without budget for full-service PR, you've convinced yourself PR won't work for you.
Unless you've actually pitched a journalist, you haven't tried PR. Platforms like HARO? Built to serve journalists, not you. Press release wires? We'd throw something on the wire and send clients the report—after removing the column showing it was only viewed 70 times.
While you struggle with DIY, I place federally illegal brands into WIRED, Vogue, Forbes, and WSJ.
If I can turn automatic 'no's' into editors begging for exclusives, your story isn't the problem. Your approach is.
That's where the 4-Email PR System comes in.
🚨 Stop Wasting Time on Trial and Error 🚨
You need four emails per week that actually get answered.
Download the templates behind my 85% response rate
Get the Templates →Secure checkout • Instant download • Performance Guarantee
What founders pay for the same outcome:
PR agency: $7,500–$15,000/mo (6-month min)
Media database: $5,000/year
This system: The exact formats behind NYTimes, Vogue, Forbes features
"I Need PR to Grow"
My dear friend Chloe told me she was finally ready to invest in PR.
Melissa: "Can you commit $7,500 to $15,000 per month for at least six months?"
Chloe: "Six months? Why so long?"
Melissa: "PR isn't like paid ads. Media relationships take months. Good publicists start at $6,750/month with a six-month minimum."
Chloe: "That's... a lot more than I was thinking."
The Hard Truth
If you can't commit to that timeline, even one month with an agency is lighting money on fire. You'll pay setup costs, they'll start building relationships, maybe get one placement—then all that groundwork disappears.
A very expensive secret: Most of our magic comes from nothing more than an email.
Journalists actually want to hear from founders. They like cutting out the middleman.
You're a source, whether you think of yourself that way or not.
No, seriously. PR is really just an email.
How did I get an escort into The Wall Street Journal? An email.
How did I get a sex club in The New York Times? An email.
How did I get cannabis brands in Forbes? An email.
You could hire a PR agency—but they're just going to send an email too.
If I had to get one media placement this week:
I'd read Forbes, Entrepreneur, and Fast Company and look for contributors. Freelancers get paid per story—they need to write to live. So they're always open to pitches.
Public Relations is a Match-Making Game
PR isn't about blasting your website to huge media lists. It's about matching the right story to the right journalist.
Every founder has about 150 stories. You don't need to send 150 ideas. You need to send the right three.
You don't need 150 emails. You just need to send one email.
How I Built an Empire from the Impossible
How many people can spend six hours smoking weed in a sex club and walk away with Forbes, Business Insider, and Rolling Stone articles?
That's what I did for the first 5 years when I accidentally built the nation's first PR agency for sex and drugs brands.
My mentor Jim Dowd—who launched The Apprentice—passed suddenly three days after discussing a partnership. I closed his firm and opened my own. Not a single client followed.
I hosted Tiramisu Office Hours in a sex club. I taught joint rolling classes. I was mistaken for a porn star at an after-party.
And somehow, I got "unpublishable" clients into The New York Times, Vogue, and Fortune 500 boardrooms.
For 10 years, I was the ONLY publicist who specialized in brands editors immediately said "No" to—and placed them everywhere that mattered.
If I can get federally illegal brands into the NYTimes—your brand is not the problem.
Get the email that placed founders in the NYTimes
Download Now →Same frameworks I used for a decade of impossible PR wins.
PR is just like Dating
If your goal is just to hook up, you might succeed once—but they won't want to see you again.
When you focus on getting to know someone? Those first dates turn into long-term relationships.
The same goes for press relationships.
Why Most Founders Are One-Hit Wonders
When you chase individual stories, you're thinking small. One pitch, one story, move on.
The Math That Changes Everything
Most founders think: 1 journalist = 1 story.
When you build genuine relationships:
1 relationship → 10+ stories annually
20 relationships × 10 = 200 stories per year
The Momentum Effect
🔥 Story #1 requires four emails of relationship building
🔥 Story #2 requires one follow-up
🔥 Story #3? They reach out to you
🔥 Story #4? You get included without pitching
🔥 Story #5? The journalist recommends you to their editor friend
This is how you build a media machine that runs itself.
How PR Compounds with TIME
All from just 4 strategic emails per week
These Templates Have Broken The Bank
$125,000 in one month
My client Paul's Forbes review brought $35,000 in a single day. The bank put a hold—they thought it was fraud.
AT&T acquisition approach
My client Ken was approached by AT&T for partnership within the first week of his VentureBeat feature.
Investor funding secured
Stephen was in a meeting when Cosmopolitan named his dating app #2. He showed them in real time and closed the funding.
10-minute BBC segment
Chloe did her own PR with my advice. A celebrity host approached her. It turned into a BBC segment.
What Journalists Say About Me
Journalists are Waiting for Your Pitch
"Her emails basically write the story for you."
Grab the pitch format journalists reply to
Get the Templates →✓ Exact subject lines that get opened
✓ Plug-and-play email formats
✓ Instant access today
If you NEED PR, You're Already Behind
You don't want to launch something groundbreaking only to have journalists ask "Who is this person?"
Smart founders build their media presence months—even years—before launch.
I changed my life with one email. You can change yours with four.
Inside the Four Pitch Email Templates
The Foundation Email
Local/niche credibility builder that establishes you as a source journalists save
The Authority Email
Industry expertise showcase that gets you quoted in articles you never pitched
The Expansion Email
National reach template that lands features in publications that used to ignore you
The Relationship Email
Nurture connections—turn one-time features into ongoing media relationships
BONUS: Subject Line Cheat Sheet
10 subject lines tested over 10 years. Watch open rates jump from 12% to 67%
BONUS: Pitch Perfect Worksheet
The same worksheet I use because I'm not allowed to have writer's block
Performance Guaranteed
These are the same templates my employees—without PR degrees—have used to place top-tier headlines.
If you send 12+ pitches in 30 days using my templates and don't get a response, forward me your pitch. I'll review it and determine:
🏆 A pitch rewrite by me personally
🏆 A 1:1 consultation valued at $750
🏆 Or in select cases, a refund
Use them and they'll work. Period.
Access the Templates that turn PR Retainers Obsolete
Get responses from Forbes, Newsweek, Wall Street Journal, GQ, NYTimes & More.
Just $47
Land Top-Tier Interviews Fast
Download Now →You get immediately:
✓ Exact subject lines that get opened
✓ Which story angle to lead with
✓ Proven frameworks—no more research
✓ Templates that earn repeat coverage
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DISCLAIMER: The results discussed on this page and in our videos are our personal results and, in some cases, those of previous or existing clients. These results are not typical, and we are not implying you will duplicate them. Most people who consume educational content do not take consistent action and therefore see little to no results. We share these examples for illustrative purposes only to show what’s possible. Your results will vary and depend on many factors including, but not limited to, your background, experience, ability to implement, and work ethic. We make no guarantees regarding financial, media, or business outcomes.